In May of 2006, I graduated from Central College with a bachelor’s degree in Exercise Science. This milestone marked the beginning of a lifelong commitment to understanding the human body and how to move properly to achieve great health and fitness. Over the years, I have remained a devoted student of this field, continuously seeking to expand my knowledge and refine my methods to help others live healthier, more fulfilling lives.
My professional journey began at Vernon Memorial Healthcare (VMH), where I dedicated almost 14 years to helping individuals improve their health and fitness. As a personal trainer in the Wellness Center, I worked with clients to achieve their goals, whether they wanted to lose weight, gain strength, or simply move more freely. One of the most rewarding aspects of my time at VMH was my involvement with the care of graduates of the Cardiac Rehab program and the Physical/Occupational Therapy department. These experiences allowed me to work closely with patients recovering from health setbacks, helping them regain strength, mobility, and confidence. Continuing therapy beyond the clinical setting became a passion of mine, as I saw firsthand how movement and proper guidance could transform lives.
In 2014, a new chapter began with the founding of CrossFit Viroqua. This venture was born out of a desire to create a space where more people could achieve their health and fitness goals in a supportive and inspiring community. CrossFit Viroqua is not just a gym; it’s a hub for transformation, connection, and empowerment. Here, we provide group classes, personal training, nutrition coaching, and a Legends class specifically designed for individuals aged 50 and older. These offerings ensure that we can meet people where they are in their fitness journey and guide them toward their goals, no matter their age or starting point.
The Legends class, in particular, holds a special place in my heart. As we age, maintaining strength, mobility, and overall health becomes increasingly important. The Legends program is tailored to address the unique needs of older adults, helping them stay active, independent, and confident in their daily lives. Seeing participants achieve milestones they once thought were out of reach is incredibly fulfilling and a testament to the power of consistent effort and proper coaching.
At CrossFit Viroqua, we pride ourselves on being more than just a place to work out. We strive to be a community where people feel supported, encouraged, and valued. Our approach emphasizes proper movement patterns, injury prevention, and sustainable progress. We believe that fitness is not a one-size-fits-all journey, which is why our programs are adaptable to suit individual needs and goals. Whether someone is recovering from an injury, looking to enhance their athletic performance, or simply seeking to feel better in their everyday life, we have the tools and expertise to help them succeed.
Nutrition coaching is another cornerstone of what we offer. We understand that fitness and health are not solely about exercise; proper nutrition plays a crucial role in achieving and maintaining results. Our coaching focuses on building sustainable habits that align with each individual’s lifestyle and goals. By addressing both fitness and nutrition, we provide a holistic approach to health that empowers our members to thrive.
One of the aspects I’m most proud of is how CrossFit Viroqua serves as a continuation of the therapy many of our members have received in clinical settings. We work with individuals who have completed cardiac rehab, physical therapy, or other medical interventions, helping them transition into a supportive fitness environment. Our focus on proper movement mechanics and individualized coaching ensures that members can continue their recovery journey safely and effectively.
To illustrate the impact CrossFit Viroqua has had, I want to share a testimonial from one of our members, Leanne. She writes:
“At 42, a near death experience changed my life forever, or so I thought. I was placed on restrictions for the rest of my life, a fresh graduate of cardiac rehabilitation. I was afraid to lift more than a couple of grocery bags and was miserable. I watched the CrossFit videos on social media for 2 years and a friend said just go check it out. I continued to say no , I am not allowed. After 2 years and no episodes of an emergency the heart doctors tend to just leave you be for the most part. I decided to take the chance and met Josh for a no sweat intro. I advised Josh of all my details, he took the time to really listen and investigated my “condition” and I came to realize CrossFit really is for everyone! He showed me how to lift and advised on breathing techniques that work for me during exercise. Coaches help me cater to what I can do and I will be forever grateful that I can easily lift things I need to and more. CrossFit isn't just for the elite athlete, it's for people like me who need to be more alive. My advice is don't wait 2 years just do it, life is so much better now.”
Stories like Leanne’s are what drive me every day. Knowing that our work has a tangible impact on people’s lives is both humbling and motivating. It reaffirms my belief in the power of movement, community, and persistence.
As I reflect on my journey from Central College to VMH and now CrossFit Viroqua, I’m grateful for the opportunity to do work that aligns with my passion for health and fitness. The road hasn’t always been easy, but every step has been worth it. Watching our members grow stronger, healthier, and more confident reminds me why I started this journey in the first place.
At CrossFit Viroqua, we are committed to helping our members achieve their goals, no matter where they are starting from. Whether you’re a seasoned athlete, a beginner, or someone recovering from an injury, there’s a place for you here. Together, we can work toward a healthier, happier future.
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